Securing Your Child's Future Starts with financial literacy
Research shows that money habits form by age 7. Yet, 2 out of 3 adults are financially illiterate, passing on a legacy of uncertainty. It's time to break the cycle.
The problem we want to solve
How can financially unprepared adults teach their children a skill they were never taught? All parents want a better future for their kids, but they lack the right tools.
Introducing FinKid
The app that turns financial literacy into a fun, family-powered adventure.
Gamified Lessons
Engaging games and stories that make learning about money exciting and memorable for children.
Parent Mode
Simple, guided tools that empower parents to teach effectively, even if they're learning too.
Family Challenges
Bring learning to life with real-world activities that build good financial habits together as a family.
Our Value Proposition
Creating value for everyone involved in a child's future.
For Children
We turn financial literacy into fun games and real-life rewards, making learning an adventure.
For Parents
We provide a guided, engaging way to co-learn and build good habits with your children.
For Partners
For banks and schools, we offer a scalable way to support financial inclusion and community engagement.
Why Us?
Our team uniquely blends personal passion with proven experience. We combine deep expertise in finance, sales, entrepreneurship, product design, technology, and startup growth to build a solution that truly makes a difference.
Meet the Team
The passionate minds behind FIN-KID.
Angel Leon
Chief Executive Officer
Global technology leader with more than 20 years of experience transforming organizations through technology. Angel has been transforming the public sector by collaborating with governments, NGOs, and educational institutions across Europe and Latin America. Ex-Googler, Ex-Amazon, former United Nations leader, former Mexico Government officer, and entrepreneur, Angel has been fostering the Cloud and other innovative technologies.
Guillermo Fernández
Chief Financial Officer
With 14 years of experience in corporate strategy and management consulting for banking and financial services, Guillermo’s career has been a journey of solving complex problems, driving business transformations with multidisciplinary teams, and shaping medium- and long-term strategies. He has worked with top financial institutions, primarily in Spain, and for the past eight years, he has been with MoraBanc, an Andorran financial institution with international reach.
Judith Sánchez
Chief Marketing Officer
Senior executive with over 18 years of experience in the financial and service industries, leading business strategy, digital transformation, customer experience, and product development in organizations such as Tenpo, Bci, Walmart, Fpay-Falabella, VTR, and Entel. Judith has successfully designed and launched digital products, operational models, loyalty strategies, data monetization platforms, and process optimization initiatives—delivering measurable impact in profitability and efficiency.
Viktoriia Mikhailova
Head of Sales
Dynamic sales leader with a proven track record of driving user acquisition and strategic partnerships.
Olufunto Faleye
Chief Learning Officer
Expert in early childhood development, ensuring our content is engaging, effective, and age-appropriate.
Diogo Caleiro
Lead UX/UI Designer
Creative force dedicated to crafting an intuitive and delightful user experience for parents and children.
Risks & Assumptions
We are realistic about our challenges and transparent about our assumptions.
Assumptions
- Parents are willing to invest time and money in their children's financial literacy.
- Gamified learning is a more effective method for children to grasp complex concepts.
Risks
- Potential for low user engagement or high churn rate, especially from parents.
- Intense competition within the ed-tech market.
Mitigation: We will experiment with simple UIs, child-safe features, and compelling content, using continuous feedback to iterate and improve.
Our Next Steps
A clear, focused plan for the next three months centered on validation.
Month 1: Research
Create prototypes and conduct in-depth interviews with over 50 families to gather insights.
Month 2: Build
Develop a streamlined Minimum Viable Product (MVP) based directly on family feedback.
Month 3: Launch
Launch a private beta test with 100 families to measure engagement, learn, and validate results.